Friendbuy

Friendbuy powers Referral, Loyalty and Influencer Programs for high growth brands

Friendbuy is a referral, loyalty, and influencer marketing platform that helps consumer brands turn their best customers into a growth channel. Brands use Friendbuy to launch fully customizable referral programs, points-and-rewards loyalty programs, and influencer campaigns, all backed by deep analytics and a robust integration ecosystem.

Key features:

Customisable referral programmes: Create branded referral experiences with flexible widgets, landing pages, multi-language support, A/B testing, and personalised rewards.

Points-based loyalty programmes: Build engaging loyalty journeys with points, tiers, challenges, and rewards that encourage repeat visits and long-term customer relationships.

Influencer & creator management: Launch and manage influencer programmes, track performance, and turn creators into measurable acquisition channels.

Advanced analytics & reporting: Understand programme performance with insights into customer acquisition, ROI, revenue impact, and lifetime value.

Flexible reward fulfilment: Offer rewards that work for your business, including vouchers, gift cards, account credits, and custom incentives.

Fraud prevention & identity verification: Protect your programmes with built-in tools designed to reduce fraudulent activity and maintain reward integrity.

Deep integrations: Connect Friendbuy with your existing technology stack, including platforms such as Klaviyo, Attentive, Shopify, Recharge, and Segment.

The Friendbuy and TRYBE integration lets customers earn and redeem referral, loyalty and influencer rewards both in-store and online. Customers earn referral rewards when the friends they refer complete a booking, and loyalty members earn and redeem rewards across different products and treatments. By connecting Friendbuy to TRYBE booking and transaction data, operators can trigger referral invites and loyalty rewards from real guest activity, sync identity and purchase events, and measure the revenue impact of advocacy programs alongside their core operations, turning loyal guests into a repeatable acquisition and retention channel.

For more information on Friendbuy please contact:

Samantha Brown, VP of Product