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Familiar

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Familiar is an AI-powered guest retention platform that helps hotels turn past guests into repeat, direct revenue. It automatically identifies lapsed guests, builds personalised campaigns in your brand's voice, and delivers them across email and SMS. The integration with Trybe means spa and leisure teams can connect richer booking data to smarter re-engagement, bringing guests back for the experiences they loved.

Familiar is an AI-powered guest retention platform that helps hotels turn past guests into repeat, direct revenue. It automatically identifies lapsed guests, builds personalised campaigns in your brand's voice, and delivers them across email and SMS.

By connecting Familiar with TRYBE, your full guest picture comes together. Spa, wellness, and leisure spend flows directly into Familiar's retention engine, giving you a complete view of each guest's value across every touchpoint. That richer profile means smarter segmentation, more relevant outreach, and stronger repeat revenue, bringing guests back for the experiences they loved.

The ultimate bookings solution

Spa treatments, spa packages, fitness classes, access to the wet facilities, sourdough making classes, membership-specific booking types, you name it, with Trybe you've got the ability to book it.