How Trybe is Building Seamless Guest Experiences Across Strawberry
-1773678160.png)
Strawberry is one of the largest hospitality groups in the Nordics, operating more than 250 hotels. Known for its innovative and forward-thinking approach, Strawberry continually invests in technology to elevate both the guest experience and internal operations.
At its core, Strawberry focuses on delivering more than just the essentials of a hotel stay. Beyond beds, reception areas, and room bookings, the group considers the entire guest journey, how guests feel, move, book, and experience everything a property has to offer.
TRYBE has proudly partnered with Strawberry Hotels since 2023, with the software now successfully implemented across 38 hotel locations.
Challenges Strawberry faced prior to working with TRYBE.
In 2022, Strawberry began reviewing alternative solutions to manage the spa, leisure, and activity bookings offered across its hotels. Strawberry and TRYBE connected in 2023, and the partnership has gone from strength to strength.
“Strawberry is a modern, forward-thinking brand looking for modern, forward-thinking counterparts. For TRYBE, it’s great to work with a brand like Strawberry that shares the same ethos and is excited by innovation and new possibilities.”
Why Strawberry Partnered with TRYBE.
Strawberry chose TRYBE to meet its need for a booking platform that could integrate seamlessly with its existing digital ecosystem while remaining simple and intuitive for teams on the ground. TRYBE’s open API enables smooth integration with Strawberry’s wider tech stack, while its guest-first online booking experience delivers a frictionless, instinctive journey for guests.
TRYBE’s integration with MEWS allows financial postings to flow automatically, reducing manual input and keeping teams within a single system, no tab-switching and no duplicated work.
The platform’s ease of rollout across multiple sites, consistent user experience, and robust reporting at both site and group level have enabled Strawberry to scale confidently without adding operational complexity. Ultimately, TRYBE delivered a system that works just as effectively for guests as it does for staff.
“It’s not just a spa system; it’s so much more. We initially signed up for TRYBE for our spas and the complex features it offers us, but overtime this has evolved into activities, memberships, and events. We’re always finding new ways to offer experiences and make them easier for guests to discover.”
Impact & Results
Since implementing TRYBE, Strawberry has seen a clear increase in bookings across its sites, alongside significant operational efficiencies. Teams using TRYBE save an average of 22 days per site per year in administrative time, time that is now redirected toward creating better guest experiences.
Manual administration, package amendments, and availability checks are no longer a drain on resources, allowing teams to focus on being present and attentive on site.
Staff consistently report high satisfaction with the platform’s ease of use, from managing inventory in one place to quickly creating or amending packages and self-managing their accounts. Strong adoption is reflected in the lack of support issues.
“Strawberry has high expectations. Working with them has made us a better business. Our mindset isn’t to sign and move on; it’s to build strong partnerships, learn from our clients, and feed those learnings back into the software to improve guest experiences.”
Unlocking New Experiences
By choosing TRYBE Strawberry can now offer various add-ons such as spa packages that include dining options. This has become a guest favourite and is a result of the change to TRYBE.
Beyond spas, Strawberry now uses TRYBE to manage:
On-site hairdressers
Activities
Memberships
Cross-departmental experiences
With continuous feedback, new functionality, and a shared commitment to innovation, the partnership continues to evolve setting new standards for guest experiences across the hospitality industry.