Where Are Australians Really Spending Their Wellness Dollars?

Each year, the average Australian is spending $4,824 on wellness, a figure that reflects far more than gym memberships and green juices. It’s a clear sign of how deeply Australians are investing in their health, well-being, and lifestyle.

The Australian wellness industry is driven by a culture of fitness, innovation, and holistic health. Traditional wellness retreats are evolving, shifting away from solitary spa days toward community connection and personalised experiences. The demand for wellness that’s tailored to individual needs is growing rapidly.

Social events, group fitness, and community-based wellness initiatives are on the rise, reflecting a strong desire for connection, support, and shared well-being. Wellness today is no longer one-dimensional; it’s holistic, encompassing mental, physical, social, and emotional health.

Wellness Tourism and Tailored Retreats

Traditional wellness retreats are being reimagined as customised, results-driven experiences. Australians are no longer just looking for a break, they’re seeking programmes that address specific health concerns, emotional challenges, or lifestyle goals.

Whether it’s a mindfulness escape, a digital detox, or a gut-health-focused retreat, these experiences are deeply personal. They're designed to help people reset and return with clarity, energy, and renewed focus.

Spending in this area is increasing, with more Australians viewing tailored retreats as investments in long-term healthrather than luxury indulgences.

The Rise of Social Wellness

Connection is now a core pillar of wellness. Australians are increasingly spending on experiences that bring people together, foster community, and reduce isolation.

Group fitness is just one part of the picture. So too are wellness festivals, bathhouses, saunas, women’s circles, breathwork sessions, and mental health workshops. These experiences address more than just physical or emotional needs; they tap into the deep human desire for belonging and support.

In 2025, wellness isn’t something you do alone; it’s something you experience together.

Personalisation: The New Standard

The rise of personalisation is reshaping how Australians spend on wellness. Consumers are moving away from one-size-fits-all solutions and instead opting for programs tailored to their unique biology, lifestyle, and goals.

Popular areas of spend include genetic and gut testing, AI-driven health coaching, and custom supplements. Whether it’s a DNA-based diet plan or a mindfulness app that adapts to your mood, Australians are choosing precision over generalisation.

Personalisation is no longer a premium feature, it’s the baseline expectation.

A Growing Opportunity for Wellness Businesses

Australians are redefining what it means to invest in wellness, and with an increasing number of businesses emerging to meet these evolving needs, they also require software and tools that can support this growth.

Australia’s high wellness spend signals more than consumer enthusiasm. It reflects a maturing market with broad, high-value opportunities. From personalised health solutions and mental wellness tech to social fitness and wellness tourism, demand is rising for experiences that are tailored, integrated, and outcome-driven.

For businesses in the wellness space, the message is clear:

• Innovate beyond the traditional
• Embrace personalisation
• Adopt technology that supports, not slows, your operations

Brands that can authentically connect with consumers, through community, data-driven insights, and purposeful experiences, are best positioned to capture a growing share of this dynamic and evolving market.