Don't discount, add value
Does your spa have merchandise or treatments that aren’t selling like you thought they would? Is your first instinct to discount these products or services?
Price reductions might be your first reaction, but it’s not necessarily the best strategy. Has your property tried value add strategies, before discounts? Enhance your guests’ experience, add value to your offerings, and give the perception that your guests are experiencing something unique for a limited time period.
What is your brands’ image?
Discounting your products or services to help increase sales is a quick and effective way to help increase revenue, sell merchandise and attract new customers. But, what do these discounts diminish your brands reputation and exclusivity?
Value-add strategies strengthen your brand's upscale image; unique experiences elevate your guest's sense of luxury without decreasing prices. When guests enjoy something special, it enhances the appeal of staying at a luxury resort or spa.
Personalise to elevate
Luxury travellers seek more than just a place to stay; they desire unique, memorable experiences that make them feel appreciated and recognised. By providing tailored wellness packages, bespoke spa treatments, or individualised itineraries, hotels and spas can forge a stronger bond with their guests.
These personalised touches help turn guests into loyal customers, prompting repeat visits, whereas discounts generate temporary attention and sales for the short term that rarely become long-term guests.
Differentiate your experiences
Consumers want a spa break that is good value for money, and one way in which your business can help distinguish yourself amongst the competition is through wellness-oriented or experiential add-ons. These can include a variety of offerings such as guided nature walks, bespoke training sessions, or customised spa rituals; instead of a transactional journey, your guests will have an engaging and immersive experience.
Turn guests into advocates
When you go away, what are the things you remember?
Offering value-added options such as early check-ins, access to private lounges, or invite-only events helps create a sense of belonging and uniqueness, fostering guest loyalty without depending on price reductions. When guests feel like appreciated insiders, they are more inclined to return and share positive experiences—an invaluable advantage for any business.
Make an impression
Adding value to your offerings helps your property tell a unique story; whether that’s how your business came to life, the rich history of the area, or something personal to your team. By providing locally inspired treatments, wellness experiences rooted in cultural traditions, or tailored room amenities, your guests will enjoy a narrative that is unique and special to you. This storytelling approach invites guests to fully engage in a memorable experience that they won’t find elsewhere.
Software has a major part to play in hospitality, and it can either enhance or detract from your guests’ experience with you. Software plays a crucial role in the hospitality industry, significantly influencing your guests’ experiences. Comprehensive guest profiling and booking systems enable personalised experiences by leveraging preferences and past interactions, making it easier to scale personalisation. Advanced property management and spa software empower your team to coordinate exclusive services like spa appointments or in-room VIP setups, ensuring a seamless, high-quality experience at every interaction.
Utilising technology can streamline your team's workflow and simplify processes, saving you time. It can automate loyalty and rewards programs, granting exclusive access and curated perks for your guests. Additionally, platforms that integrate across departments facilitate the management of custom packages, tracking of guest preferences, and quick adaptation of offerings to stay ahead of trends—all essential for delivering value without the need for discounts.
Value-add strategies offer a more effective long term approach than discounts, helping to maintain both brand prestige and profit margins in an industry where exclusivity and uniqueness are essential. By utilising technology properties can enhance the value they provide to guests, making each stay memorable and distinct while protecting their brand image and profitability.
Thanks for reading!