Personalise Your Guests’ Experience

Everything today is personalised, from the recommendations on our streaming apps to the food we order on a Saturday night. Research has found that 61% of consumers are likely to spend more when they’re offered a customised experience, so it’s no surprise that the majority of activities are tailored to meet our unique needs. This personalisation should also apply when it comes to spa stays and experiences.

Generic treatments that tailor to the masses are decreasing in popularity, and today the spas that are using data to gain insights into their clients’ preferences and wants are thriving; 62% of business leaders reported improved customer retention as a benefit of personalisation. Looking into insights to personalise a specific guests’ wants and needs, as well as using the data to assess consumer wants and needs helps your business to adapt to trends.

When was the last time you and your team looked at your treatment offerings and tailored these to guest trends? If you can’t remember, not a problem! TRYBE will tell you where to start.

Do you offer packages to your guests? Packages are created by you, but can be tailored and made specific to each individuals preferences through the choices they select such as arrival time, treatment type, and dining time. These small options that offer a huge amount of personalisation to guests and this will in turn increase consumer satisfaction.

Whether your guests are booking a one off treatment, spa package, or an overnight stay, suggest retail products, or food and beverage offerings at the checkout based off the experience they’ve booked in with you. This personalised addition to a guests buying journey will make them feel unique, impulse purchases will be made which in turn increases revenue for your business; 49% of buyers have made impulse purchases after a more personalised experience.

Once a guest has checked out, your booking software should be able to say whether this person is a repeat customer; using their existing profile that contains their details will help you personalise their experience without them needing to tell you twice. Additionally, a guests information can be saved securely to their profile such as medical intake forms, and preferences such as preferred scents or temperatures in a treatment room.

All of the above and more is capable through TRYBE software. Our software is secure, easy-to-use, and we’re continuously improving and innovating. What your business needs, and your customers want is our highest priority.

TRYBE can help your business personalise a guests experience. Send us a message to find out how.