5 reasons you should introduce memberships to your business

When you think of memberships, what first comes to mind? The gym...? A streaming app..? What about spa membership?

Last year, subscriptions and memberships grew by 35%, and this isn’t showing signs of slowing down anytime soon. In fact, 42% of consumers are viewing health and wellness as a priority, and this shift in behaviour is causing the wellness industry to introduce memberships as an offering.

Are you offering membership options to your guests? No? Why not..?

Let TRYBE tell you why your business should introduce a membership offering to consumers.

The introduction of memberships is a logical step for brands who want to stay on trend, guaranteeing you long term success; health and wellness now covers everything from physical health to mental wellbeing and everything in between.

64% of TRYBE brands use our membership function on a regular basis, and it’s increasing with every new business we work with. Consumers are enjoying the convenience, cost savings, and the feeling of belonging that memberships bring. It’s no surprise that spa memberships are becoming a new must have.

If you’ve never offered memberships, knowing where to start can be daunting and the list of tasks can seem to be never ending. This can become overwhelming and off putting to many businesses. TRYBE software takes care of everything, from online sign ups, to direct debit payments, to cancellations, it’s all under control. You can manage and grow your membership database in one central solution.

The benefits to you as a business is undeniable:

Finances: you have a steady stream of income even during quieter months due to the recurring revenue that memberships provide meaning you can plan and prepare ahead of time and guarantee financial security. Additionally, the 24/7 aspect of TRYBE software means that your business has the opportunity to make revenue even when your team has gone home, and your property is closed. One client has seen membership revenue double since moving to TRYBE.
Data: you can gather, and analyse insights on your customers that previously, you were unable to track. These insights can help to inform decisions on new products or services to help your business grow; knowing what customers want will help your business thrive.
Loyalty: a consumers brand loyalty is promoted, and therefore acquisition and retention is improved; these consumers over time become advocates for a brand and this is priceless for your businesses.
Control: your consumers have 100% autonomy over their memberships; from signing up online, to booking classes, to payments, to cancellation. The control is with your customers at all times.
Integrate: memberships are easy to use and manage through integrating seamlessly with other platforms. When a business’s membership database is under the same roof as the payment solution teams no longer need to manually find data, share it with other teams and cross reference what they’ve been given. TRYBE takes care of it all. One client has gone from one team member spending 5 days a week processing memberships to less than one day with our software.

Send us a message to chat about how TRYBE software can help you with your membership offerings, and more.