The Secret to Increasing Revenue For Your Spa

Increasing revenue doesn’t always mean spending more, it often means making smarter choices. Hospitality businesses can't afford to overlook the importance of a smooth, seamless booking journey; whether you're running a luxury resort or a boutique spa, your revenue is directly impacted by how easy it is for guests to book with you.

The truth is, even the most stunning experiences can be missed if the path to booking is clunky, confusing, or overly manual. But what are the key barriers that lead to lost bookings, and the simple, effective changes that can dramatically increase your revenue and guest satisfaction.

The Booking Barrier That’s Costing You Money

Clunky online forms, back-and-forth emails, or the need to call to make a reservation are all barriers that discourage potential guests from completing a booking. In fact, the ideal number of clicks to complete a transaction is just three; anything more than that sees significant drop-offs. Requiring a guest to email or call not only disrupts their journey, it costs your business real revenue.

Did you know, in 2023, 72% of wellness travellers preferred to book online, and the travel industry as a whole sees an 81% abandonment rate when guests are forced to switch channels to complete a purchase. That’s a staggering amount of missed bookings.

In contrast, TRYBE clients have seen a much lower abandonment rate just 39% on average over the past year.

When businesses streamline their booking systems, the impact on revenue is transformative. Take The Kingsley in Ireland as an example, they reported a tenfold revenue increase once they started taking online bookings with TRYBE. And, Woolacombe Bay in Cornwall see online bookings account for a third of all bookings, but 50% of total revenue. These aren’t just marginal gains; they’re game-changing outcomes.

Guests Want More Than Just Treatments

Modern spa-goers aren’t just looking for one-off treatments, they’re seeking holistic experiences. Guests increasingly expect packages that combine treatments with extras like welcome drinks, lunch, a product to take home, or the ability to customise their day. In fact, 92% of bookings made through TRYBE are package bookings, reflecting a growing demand for value and personalisation. With 40% of guests prioritising value for money when booking a wellness break, creating flexible packages that guests can tailor, through treatment choices, arrival times, and dining slots, enhances both satisfaction and spend.

Personalisation Drives Impulse Spend

One of the most underused revenue tools? Personalisation at checkout. Whether a guest is booking a spa day or an overnight stay, suggesting relevant retail products or F&B add-ons at the final stage of booking can significantly increase your revenue not only in the spa, but across your whole property. A personalised recommendation feels thoughtful, and 49% of buyers make impulse purchases after a personalised experience. So, what are you waiting for?

Don’t Discount, Add Value

While discounts might seem like a quick win for boosting sales, they can damage your brand’s perceived reputation over time. Instead, embrace value-add strategies that elevate the guest experience while preserving your luxury brand.

Wellness-oriented or experiential add-ons, like guided nature walks, bespoke wellness sessions, or customised rituals, don’t just make guests feel special. They also set your business apart from the competition and help justify a higher spend.

From simplifying your booking process and offering curated, customisable packages to personalising upsells and avoiding unnecessary discounts, there are proven strategies that not only enhance the guest experience but also significantly boost your bottom line.

The data is clear: guests want convenience, value, and memorable experiences. Businesses that deliver on all three will continue to grow, delight, and thrive in an increasingly competitive market.

Do you want to know more about how TRYBE can help your business unlock hidden revenue? Send us a message!