Increase booking conversions with TRYBE

You’ve hired an amazing team, and your property is stunning, radiating the recognisable fragrance of warmth and relaxation. Your property has a range of facilities, activities, and amenities to welcome a whole host of guests, but you’re not as busy as you were expecting. It can be disheartening to see this after putting time and effort into making your property the best.

TRYBE has spent countless hours listening to our customers’ wants and needs to fully understand their booking needs, so we know what it takes to help increase conversions for your business.

You and your team should be spending all your time enhancing your guests’ experience, not worrying about your bottom line. Let TRYBE support you like you support your customers.

Here are four suggestions to maximise conversions for your business.

1. Online bookings are the future

Phone and email bookings are time-consuming for your team, and they limit your revenue opportunities. If you don’t have an online booking system set up, this is the first step you need to take to increase your revenue.

We live in a world where technology makes almost everything available to us instantaneously. Consumers like going online and making a booking at a time and place that works for them and their needs.

47% of bookings are made outside traditional working hours.

Think of all the bookings you’re missing out on by not having an online booking system in place. Imagine all the people who have long days at work and want to treat themselves to a relaxing spa day or weekend away; these consumers want a quick and easy way to book. They don’t want to book via email or phone and most likely won’t go through with an order if there are barriers in their way. Limiting yourself to manual bookings is also limiting your revenue.

A TRYBE client doubled their spa bookings and revenue when they started to take online bookings.

2. User friendly journeys

Now that you have your online booking system, what’s next? Think about the user's journey - from first landing on your website, to confirming payment in their basket, to arriving at your property. Consumers want a seamless experience, and anything standing in the way of this can cause them to disengage and abandon their cart. From being mobile-friendly, to easy ways to pay, to confirmation emails, to mobile payments, the less friction they experience, the better.

3. Deliver the full package

92% of bookings made through TRYBE are package bookings; one-off treatments are no longer in demand, and guests are wanting a more holistic experience. On top of their spa days, customers want a drink on arrival, lunch included, and the opportunity to add extras to their experience. In 2023, for 40% of consumers, one of the most important factors when booking a spa day was finding the right offer and getting value for money. Creating a fluid journey for your guests, with the option for tailored packages that make your customers feel special, will increase conversions.

4. Automate

After someone has booked their stay with you and you've sent them a confirmation email, what about reminder emails? Reminder emails reduce no-shows, build excitement for your guests before they arrive, and you can upsell to them by tempting guests with a pre-arranged drink on arrival, additional treatment, or retail sale.

We’re all human; sometimes we forget about the bookings we make, and occasionally we need to cancel or rearrange a booking. Reminder emails ensure your guests have everything they need to have an amazing experience.

With TRYBE your business can optimise your businesses performance and streamline processes. By leveraging TRYBE's expertise in understanding customer booking needs, you can minimise the time and effort spent on managing bookings, allowing you and your team to focus on enhancing your guests' experience.

Send us a message to speak to TRYBE about how we can help you.