The Festive Season of Giving: How to Maximise Spa Gift Vouchers

The festive season is approaching, from Thanksgiving to Hanukkah, Christmas to Diwali. And with these celebrations comes gift giving, meaning that for businesses, it’s one of the most lucrative and demanding times of the year.

In 2024, the average US consumer spent $902 on winter holidays and gifts, an 8% increase from 2022. And, in the UK, 8-in-10 people were considering giving a financial gift this Christmas, with 45% of people saying they’ll give a voucher or gift card.

One of the most popular gifts?

Vouchers. And you have the opportunity to turn the gift of a voucher into something far more than a simple transaction. You can make it an experience.

For hotels and spas, vouchers represent an opportunity to increase both revenue and brand engagement thanks to the versatility they offer. Monetary vouchers or experience-based options, such as spa treatments and packages, allow you to personalise the gift to the individual.

In fact, experiences have now overtaken physical items when it comes to gifting. Vouchers are the perfect way to treat a loved one, no matter the time of year. In everyday life, people rarely take time for themselves, but receiving an experience as a gift changes that. It gives them permission to unwind and take much-needed time out.

How Can Spas Maximise Gift Giving This Festive Season?

Monetary spa gift vouchers are, strictly speaking, the simplest option, available in whatever value you choose. Whether delivered as an e-voucher, a gift card, or beautifully packaged in a gift box, there are plenty of opportunities to enhance the recipient’s experience when they open a voucher for your property.

Vouchers are also incredibly flexible. You can tailor them to suit any time of year or promotional period. Take Black Friday, for example, you could offer:

• Spend £50 and get a £75 voucher
• Spend £100 on a voucher and receive a free retail product or mini treatment

Beyond monetary value, you can also create spa experience packages, selecting the treatments, products, and dining options that make the perfect gift.

Preparing Your Team for Seasonal Success

Once you’ve decided to embrace the seasonal gift-giving hype, it’s time to ensure your team and systems are ready.

Make sure your vouchering system is robust and flexible. Guests want convenience, and selling gift vouchers online not only helps your team during peak periods but supports year-round sales. With TRYBE, guests can purchase a meaningful gift in as little as five clicks, giving them the flexibility and control they expect from a modern shopping experience.

The ease of purchasing spa gift cards has also contributed to their growing popularity. With the rise of online shopping and e-gift cards, buying and sending a spa gift has never been easier, making them a convenient option for birthdays, holidays, or simple gestures of appreciation. Promote Your Offerings

Once your voucher offerings are set up, don’t keep them a secret! Send emails to your guests and members to showcase the amazing gifts you’re selling. Highlight your seasonal promotions and make them irresistible.

Equip your team with the knowledge to sell vouchers confidently; both in person and online. Ensure they understand your current offers and can speak passionately about the experiences guests can enjoy.

Vouchers not only draw guests in for a one-time experience but also open the door for repeat bookings and long-term loyalty.

So what’s stopping you from embracing voucher sales this festive season. And beyond?

Send the TRYBE team a message today to set up your bespoke voucher offerings.